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Author: N. Mullineux Published: 2004 Number of Pages: 122 (This is a soft-backed Market Report.)
The tyre industry is the largest single rubber manufacturing industry in the world. The high performance demanded of tyres has led to extensive research and development in this field and constant innovation. This report takes an overview of the latest technology combined with the market situation worldwide.
The report is designed as a systematic analysis of the passenger car industry. It begins with a broad view of the industry examining the major markets and manufacturers. Later in the report the chief characteristics of the industry and the major economic and commercial pressures are identified. Three chapters in the book discuss the three major markets for tyres and profiles of the largest manufacturers are provided.
Author / Editor Details: Neil Mullineux is a partner in Bowfell Associates, an independent consultancy specialising in market research and strategy for the automotive industry. He has worked in Europe, North America and East Asia for both vehicle and components manufacturers and has undertaken several projects for intergovernmental organisations.
He is a Visiting Research Fellow in the Centre for Automotive Industry Management at Nottingham Business School. He has written a series of reports on aspects of the international automotive industry for Financial Times Business and the Economist Intelligence Unit.
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Regular Price: $540.00 On Sale For: $513.00
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